InRoad Toys announced Hot Wheels PlayTape. Now you can unleash the horsepower of your automotive imagination. Inspired by classic Hot Wheels track sets, Hot Wheels PlayTape opens up a universe of open-ended vehicle play that’s as simple and unbounded as “Unroll, Stick, and Race! Not just for kids, Hot Wheels PlayTape also gives Hot Wheels adult fans and collectors a way to display prized vehicles in their “natural habitat.”
With Hot Wheels PlayTape Track, now you can instantly build the racing world of your dreams. The track is engineered with exacting precision for direct compatibility with 1:64 diecast Hot Wheels vehicles and track. Hot Wheels PlayTape comes in classic Hot Wheels Orange and Blue.
Hot Wheels PlayTape even opens up a new world of high-performance possibilities not only can you race on it but now you can display your collectible Hot Wheels on it. PlayTape sticks to any flat surface and is easy to tear by hand and reposition. It peels up without any residue and is recyclable, so cleaning up is a snap. You can literally just unroll, stick, and most importantly race!
“For nearly 50 years, kids have raced literally billions of Hot Wheels cars on floors, tables, countertops, and even walls,” said Andy Musliner, Founder and CEO of InRoad Toys. “Now, with Hot Wheels PlayTape, they can instantly build the racing world of their dreams and drive everywhere, anytime, anywhere. We’re extremely proud to bring the next generation of vehicle play to Hot Wheels fans around the globe.”
Hot Wheels PlayTape is available now in both Hot Wheels Orange and Blue and in 15’ and 30’ lengths, you can find it at ToysRUs and Amazon. PlayTape is a Toy Industry Association 2016 Toy of the Year Finalist, winner of over 25 industry awards, and is 100% Made in the USA.