The current Mazda3 debuted in 2013 as the third model to join Mazda’s new-generation product lineup. The goal of the Mazda3 was to embody the Mazda spirit in the most widely sold model the brand offers. With its unique appeal based on Mazda’s human-centered design philosophy, the Mazda3 assumed its role as a core model for the global market.
Highly acclaimed, especially for its impressive design and excellent handling, the Mazda3 was selected as one of the top-three finalists for both the 2014 World Car of the Year and World Car Design of the Year awards.
The primary theme from Mazda for the first major update was to heighten the Jinba Ittai driving experience. This meant introducing G-Vectoring Control (GVC) and SKYACTIV-VEHICLE DYNAMICS. GVC was born from the revolutionary idea of using the engine to enhance chassis performance and was developed based on Mazda’s human-centered design philosophy. It is a technology that aims to provide both the driver and all passengers with the Jinba Ittai experience by realizing smooth, predictable and efficient movement.
A new front grille and signature wing design combines with the adoption of LED headlamps to create a bolder expression. Adopting LED headlamps made it possible to realize a cleaner design with a three-dimensional structure inside the housing that gives the car’s “eyes” a more daunting expression.
With these changes Mazda have looked to create a presence that turns the car into the customer’s trusted life partner, rather than simply serve as a mode of conveyance. The goal of Mazda with this update is to further refine the Jinba Ittai driving experience.
The updated Mazda3 goes on sale in September.