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A vision of the future from MINI

by • July 14, 2016 • NewsComments (0)6104

The core philosophy behind the MINI VISION NEXT 100 is the thoughtful use of the planet’s resources in providing personal mobility. The motto “Every MINI is my MINI” describes a particular take on car-sharing. In the future, fans of the brand will be able to call on a MINI tailored to their personal requirements where ever they are, day or night. The MINI of the future will be available 24/7, able to pick its driver up from their desired location in a fully automated way and will adapt itself to the driver’s individual tastes, interests and preferences. At the heart of this concept is fully connected digital intelligence.

Adrian van Hooydonk, Senior Vice President BMW Group Design, describes MINI’s vision for the future: “MINI looks to offer smart and bespoke mobility in cities that engages all the senses. And in the future, you might not actually have to own a vehicle to enjoy the benefits.”

The original MINI was largely an exercise in efficient packaging and clever engineering. That it was handsome, and became iconic, was more a product of its wild success than an intentional product of its exterior styling.


Chief Designer Anders Warming says: “Today we connect emotionally to a MINI. In future we’ll connect to it digitally.” Every MINI, they say, will become your MINI.

To that end the MINI VISION NEXT 100 is “skinned. The idea is to use the exterior of the car as a canvass that changes according to driver settings. Indeed MINI envisions that in a multi-driver household, the vehicle’s customization could easily include changing colors according to driver preference.

In this MINI‘s case, that means not just driving and performance preferences, but graphics projected onto the roof and doors, the cabin ambience. Even the ground around the car is used as a projection surface. This concept suggests a leap forward for the brand of even more exposure to more customers.


However the car itself is close to the length of a 1959 MINI. That’s possible thanks to the absence of any petrol engine in the nose. Instead it’s a transparent void for your feet. Advanced safety systems mean little need for a crumple zone, and so the view to the road is breathtakingly clean. Proportions keep the original MINI effect too – wheels at the corners, speaking of agility. The grille shape remains on outline, the round headlamps enclosed within.

Inside, there is no dashboard, just a ‘frame’. The steering column and pedals are also hung on this frame, and they can park themselves into the center when you’re on autonomous driving, or to the left or right for human driving.

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