Nissan showcased two striking special versions of its best-selling crossovers, the Qashqai and X-Trail, at the Geneva Motor Show. Taking the current models as a starting point, Nissan has explored how a more premium and dynamic design interpretation could enhance and extend the appeal of its award-winning crossover range in the future.
The two cars are called the Qashqai Premium Concept and the X-Trail Premium Concept. While they are separate models, the colors, materials and themes which run through them mean they are unmistakably a pair. The Qashqai Premium Concept has been created by Nissan Design Europe (NDE) in the heart of London, while the X-Trail Premium Concept is the work of Nissan’s Global Design Centre (GDC) in Japan.
Shiro Nakamura, Senior Vice President, Design and Chief Creative Officer, Nissan Motor Co., Ltd. commented: “We allowed the creativity of our design teams to shine through in this two-car project. Ultimately we settled on two designs – which are contrasting but share common themes – as they reveal a new premium character in our crossovers.”
The Qashqai has been designed for the ‘Premium Urbanite’, who dreams of a weekend absorbing the cultural highlights of a European destination city such as Geneva, Paris or Rome. The X-Trail is targeted for the ‘Premium Adventurist’, who will be thinking of mountain adventures in the Alps or the Pyrenees.
Common to both cars is a simple yet vibrant color palette; the stark appeal of black and white, contrasting with a premium golden copper which brings elegance and warmth to the crossover.
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