A new look for Harrods – Aston Martin

by • January 20, 2016 • FeatureComments (0)7050

As the Christmas displays disappear, shoppers in London’s Knightsbridge are to be treated to the sight of a very special Aston Martin window display in Harrods, the world’s most famous luxury department store.

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Three stunning Aston Martin sports cars have taken over the iconic Harrods storefront in a month-long celebration of the British marques’ ‘DB’ nameplate. The DB comes from the name of owner Sir David Brown who purchased Aston Martin in 1947.

Taking pride of place is the Aston Martin DB10, the car that was built specifically for James Bond. Also on display, the DB9 GT as well as arguably the most famous ‘DB’ of them all is also on display an Aston Martin DB5. Revealed in 1963, the car set the benchmark for all the DBs that followed, with its iconic design language and substantial improvements in performance.

Aston Martin Chief Creative Officer Marek Reichman said: “Harrods is one of the world’s most trusted luxury brands and we are delighted to join forces with them to create this rather unique display in tribute to our most famous nameplate.”

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