Hyundai Motor has revealed details of its new range-topping G90 luxury sedan, which is named EQ900 in Korea. The G90 hints at the recently-launched Genesis brand’s design identity and future direction.
Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, said, “Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience.”
As the Genesis brand’s flagship model, G90 is an evolution of the Vision G Coupe which debuted at Pebble Beach and Hyundai are calling it a “blueprint for change and innovation that will distinguish the Genesis brand. Majoring on ‘human-centered’ technology combined with engaging driving dynamics.”
G90 also showcases the Genesis brand’s hallmark design style ‘Athletic Elegance’. Hyundai Motor will look to launch six new Genesis models by 2020.
Exterior dimensions are incrementally larger than the outgoing Equus, and compare roughly to the Mercedes S-Class. However if Hyundai keeps pricing in line with the Equus we currently know, the G90 will be priced closer to the smaller E-Class.
The front end is characterized by a Crest-shaped grille with the Genesis brand’s new winged emblem (also projected onto the pavement from the side mirrors), and flanked by LED headlamps. A chrome beltline bridges to the rear with its dual exhaust tips.
Inside the G90’s cabin looks poised to rival the best of them. Italian leather offsets real wood trim. The ergonomic seats are even certified by German back specialists, with 22-way power adjustment for the driver and 14 ways for the other occupants. In Korea the EQ900 even features a Smart Posture Caring system that positions the seat, steering wheel, head-up display, and outside mirrors to the driver’s optimal position. There’s a 12.3-inch high-definition screen in the dashboard, a parking camera, 360-degree around-view monitor, Lexicon surround sound system, and wireless inductive phone charging.
Hyundai has also equipped its new flagship with all the latest electronic safety features. The list includes emergency braking with pedestrian detection, blind-spot monitor, driver alertness, and adaptive headlights.
The G90 offers three engine options: the new 3.8-liter V6, rated at 311 horsepower. There is a 3.3-liter turbocharged V6 rated at 365 hp. And finally the 5.0-liter V8 carries over at 419 hp, propelling the sedan to 62 miles per hour in 5.7 seconds. Power in any case is transmitted through an eight-speed automatic transmission to either the rear wheels or all four.
The EQ900 is launching initially in Korea, but will soon follow to other markets around the world. After the G90 we can expect five more models to join the range, including a smaller G70 sedan, a crossover, and a two-door to replace the Genesis Coupe, all arriving before 2020.
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Goodwood in 2016