Teatro for Dayz is a combination of mobile technologies combined with Nissan’s EV technology. The Teatro represents a radical new way of thinking about how vehicles can be used in daily life.
This is the “Future Canvas” interior concept: the appearance can transform according to your whim. Image display technology supports this concept—turning seats, headrests, door trim and the instrument panel into a moving screen.
From concept to interior and exterior design, Teatro for Dayz is simple: a clean canvas. When the car is in drive mode, meters, controls and maps appear on a pure white instrument panel. When parked, Teatro for Dayz transforms into an entirely new device. The entire interior, starting with the instrument panel, becomes a live display for a generation wired for connectivity.
Teatro is derived from the Italian word for theater. The Teatro for Dayz’s exterior, serves as a canvas for ideas. It is outfitted with LED screens that enable further self-expression. Any experience in or around the car can be shared instantly via an onboard camera. Drivers or Share natives as Nissan call them could change Teatro for Dayz’s interior design, matching the look to the season, the weather, or simply the vibe of the day.
Teatro for Dayz’s user interface is based on freedom. When the car is not in drive mode, all the driver sees is a steering wheel, an accelerator and brake pedals. As information illuminates on the white instrument panel, the driver can freely adjust the size and position of the meters, gauges and car navigation information on the instrument screen. Unnecessary information can be hidden.
The solid white interior suggests infinite possibilities for display. As technology evolves and share natives contribute ideas through feedback, the variety of ways the interior could serve as a digital native theater will expand.
“Designing a car to appeal to the generation we call ‘share natives’ required us to intentionally not use knowledge and tried-and-true approaches we had amassed,” says Executive Design Director Satoshi Tai. “For example, through design we typically try to convey a sense of acceleration, power, or supreme quality. But these values do not resonate with share natives. If anything, such car traits just call to mind old-fashioned technology that bears little relevance to their lives.”
Teatro for Dayz’s concept is “a clean canvas.” It’s about being able to freely create and share experiences. The entire car serves as a platform for inspiration, allowing share natives to design their own experiences, connect with friends, display an attitude and freely share them.