Bugatti has transformed a virtual project into tangible reality. The design of the virtual race car is celebrating Bugatti’s racing history and is based on state-of-the-art motor sport technology. The project is the brand’s tribute to its great racing tradition of the 1920s and 1930s and its victories in Le Mans 24-hour races.
“The Bugatti design team normally works only for the exclusive and very distinguished circle of the brand’s customers. Now Bugatti Vision Gran Turismo has given us the opportunity, for the first time, to do something special for our fans as well,” explained Achim Anscheidt, the head of Bugatti Design. “When the target group suddenly grows from 450 Veyron owners to several million fans, gamers and high performance aficionados, it is a very exciting matter. We had a lot of fun with this project.”
The designers drew their inspiration from the brand’s successful racing tradition. The historical theme for the design of the Vision Gran Turismo virtual modern race car was, in particular, the Bugatti Type 57 Tank and its victories in the 24-hour Le Mans race in 1937 and 1939. Consequently, the Bugatti Vision Gran Turismo makes its appearance in the classic blue two-tone finish of the Type 57 G Tank, the winning car in 1937. Since then, blue has also been Bugatti’s brand colour.
“In the Bugatti Veyron, we have developed a super sports car which unites two characteristics, the beauty and the beast,” explained Anscheidt. “The Bugatti Vision Gran Turismo embodies the performance beast. It has a more radical and extreme style. This is a thorough-bred Bugatti for the virtual race track, not for the street.”
“Under no circumstances did we want to create a retro-style race car in memory of the successes in Le Mans, but rather to transfer the feeling and mood of these special moments in Bugatti’s history to a modern vehicle,” said Sasha Selipanov, the Head of Exterior Design Creative Development. “As an acknowledged Gran Turismo fan, it is a great adventure for me to bring a brand which was once so successful in racing back to the virtual track.”
“We are taking Bugatti back to its roots,” he added.
The designers have unmistakably transferred the most important characteristics of Bugatti’s design DNA into the styling of the virtual race car. Consequently, the side view of the Bugatti Vision Gran Turismo is characterized by the famous Bugatti line. And the virtual race car has also been furnished with the most recognizable symbol of a Bugatti, the horse shoe on the front grille. It is placed in the center of the central front air intake as three-dimensional sculpture and supports the structure between the wings and the aerodynamic front splitter. The horse shoe is flanked by the eight-eyed headlights, which were developed especially for the Bugatti Vision Gran Turismo.
Another typical Bugatti design element is the center fin, which originated on the legendary Type 57 Atlantic from 1936. The designers employ two versions of the fin on the Bugatti Vision Gran Turismo: one on the front and rear wings, where they contribute to the appearance of the vehicle and the other running the length of the roof, where it makes an important contribution to the car’s dynamic stability.
An interesting detail on the roof is the NACA air intake, which, with its contrasting light blue finish, not only has a strikingly beautiful shape but also makes a crucial contribution to the control of the aerodynamic conditions on top of and at the rear of the car without compromising the effectiveness of the impressive rear wing.
“We wanted to create a project as realistic as possible for our fans and put a real Bugatti in the virtual world of the PlayStation video game franchise,” explained Frank Heyl, the head of Exterior Design for Production Development at Bugatti. “Every design characteristic is defined by its function. Bugatti Vision Gran Turismo is the perfect symbiosis of engineering and aesthetics.”
Just as in the exterior design, no concessions were made in the design of the car’s interior. “This is an uncompromising race car,” emphasized Etienne Salome, the head of Interior Design at Bugatti. The interior is designed to meet racing requirements. All indicators, displays and controls are located where a race-car driver expects them – easy to read and easy to reach.
“Bugatti is the world’s most exclusive super sports car brand and Bugatti cars are only available to an extremely small group of automobile connoisseurs,” says Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S. “At the same time Bugatti is admired and loved by countless people throughout the world. We highly appreciate this enthusiasm. The ‘Bugatti Vision Gran Turismo’ will make our brand available to them as well as to gamers and high-performance aficionados throughout the world, only very few of whom will be able to afford a real Bugatti. They can all benefit from the success of our brand. This is a project for our fans.”
“Having met the team at Bugatti, I can honestly say that the way they challenge limits, the way they try to push beyond boundaries, feels so similar to the way Gran Turismo attempts to go the extra mile in everything it does. I was thrilled and surprised that such a revered, traditional brand as Bugatti shares my passion and vision for ‘Gran Turismo’,” says Kazunori Yamauchi, President of Polyphony Digital. “Bugatti has developed an exciting concept for Vision Gran Turismo, and naturally it is a high-performance vehicle with a fascinating design. The level of attention to detail shown in the technical implementation by Bugatti has really impressed me. For us, the Bugatti Vision Gran Turismo greatly enriches the Gran Turismo offering. It is an exciting and cool car and I am proud to have it on board”.
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