Kia Motors Europe will unveil a new concept, the Kia Sportspace, at the 85th Geneva Motor Show. Created for long distance driving, the Sportspace has been designed for fast and efficient travel with maximum comfort and minimal stress, in the best grand touring tradition of the weekend getaway.
The Sportspace was penned at Kia’s Frankfurt design studio, under the direction of Gregory Guillaume Kia’s Chief Designer for Europe. The car is born out of a commitment to provide stylish and exciting transportation for four, without sacrificing performance, sustainability and economy.
“We set out to design a car that is a totally new breed of grand tourer – one for active people who need reasonable cargo space on the weekend, but don’t want to compromise moving around in style, comfort and with an element of sportiness,” explains Gregory Guillaume, Chief Designer Europe.