Dodge is giving its Viper flagship an unprecedented level of exclusivity, announcing a new custom Viper GTC model and a new program that gives Viper customers the opportunity to create their very own 1 of 1 hand-built Viper. Viper customers can also now take a personal tour of the Conner Avenue Assembly Plant in Detroit where their car is hand built.
“The Dodge Viper is an iconic, one-of-a-kind, hand-built American Supercar,” said Tim Kuniskis, President and CEO, Dodge and SRT, FCA – North America. “Because every Viper is hand crafted with such an extreme level of detail, we have the unique opportunity to make each one even more special by giving buyers the opportunity to customize each vehicle to their exact specifications. Now, Viper owners will be able to say their Viper is truly one of a kind.”
While creating their 1 of 1, high-performance masterpiece, customers can be inspired by a gallery of sample custom Vipers created by Dodge designers. They can also download a hi-resolution version to create a poster and share their creation with fellow enthusiasts via the 1 of 1 site.
With 8,000 exterior color options, 24,000 custom stripe colors, 10 wheel options, 16 interior trims and 6 aero packages, there are more than 25 million ways for buyers to customize their one-of-a-kind Dodge Viper. Production is scheduled to start at the Conner Avenue Assembly Plant in the second quarter of 2015.
The new Viper Concierge will be available to answer questions and provide insights, stories, news and images along the way, providing never-before-offered access to each step of the building of a Viper. Customers can even watch their Viper being built via the new Viper Ambassador Owner’s Portal.
Once the vehicle is built, new Viper owners can also decide how they want their vehicle shipped, or new owners can choose to pick their Viper up at the assembly plant in Detroit and take a tour of the facility.
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