Since 1984, NISMO’s engineers have been creating Nissan’s unique Japanese performance DNA through a series of maverick performance projects. In its 30th year, the company is embarking on its biggest project yet: the creation of the Nissan GT-R LM NISMO, Nissan’s LM P1 challenger for the 2015 season.
As a result we are now seeing #30YearsOfMaverick, where the anniversary will be marked by the people who have played a role in the NISMO story.
“For 30 years NISMO has committed to projects that people said couldn’t be done. Nissan and NISMO take risks to drive innovation on and off track. Most of the time these maverick projects come off to great acclaim, but we are also not afraid of failing. That is a real innovation attitude – not just a company strapline,” said Darren Cox, Global Head of Brand, Marketing & Sales, NISMO.
“NISMO has always been prepared to push the boundaries over the past 30 years and we will continue with the same mindset in the future,” he continued. “We have some big challenges on the horizon including the expansion of the NISMO road car range, the wildly successful Nissan GT Academy program opening in more markets and of course the challenge of taking on Audi, Porsche and Toyota at Le Mans next year.”
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