The Petersen Automotive Museum provided a detailed and comprehensive master plan that will transform the 20-year-old Los Angeles institution into one of the finest automotive museums in the world. The New Petersen will seamlessly blend cutting-edge interactive technology with rare and historically significant vehicles, a focus on the art of the automobile.
“We sought out the finest minds in museums, entertainment, education, architecture and design to create an immersive experience that blends art and science in a way that will equally appeal to those who love the automobile and visitors looking to learn something new,” said Peter Mullin, the Petersen’s Chairman of the Board.
Highlights include cutting-edge galleries, interactive children’s displays, exhibits dedicated to art and design, media and industry, motorsports and technology and the unique role motorized transportation had in the development of Los Angeles.
Visitors will begin their journey on the third floor. It will be dedicated to the history of the automobile and includes a look at Hollywood’s love affair with cars. Visitors will then descend to the second floor, dedicated to the industry of the automobile. Galleries here will explore racing, customization, manufacturing and alternate-fuel technologies. This will also include interactive spaces for families and a groundbreaking new satellite design studio for Art Center College of Design. Visitors will end up on the first floor, focusing on the art of the automobile. This will include a large main salon devoted to the world’s most beautiful automobiles and contemporary art gallery, where well known artists can explore the automobile as both inspiration and medium.
The Petersen will continue the mission set forth by its founder, Robert E. Petersen, to showcase the automobile’s role in art and culture, both locally and globally, while celebrating Southern California’s place as the epicenter of the automotive landscape.