Aston Martin has confirmed a bespoke product program for a new super saloon that will see the revival of the historic Lagonda name. The super saloon revives the Lagonda ethos of ‘the finest of fast cars’. Lagonda was originally founded independently in 1906, however it was acquired by David Brown as part of the Aston Martin in 1947.
Based on the brand’s existing flexible VH architecture, the new car draws inspiration from the highly sought-after William Towns designed Lagonda of 1976 and features many of the same cutting edge engineering techniques seen in modern Aston Martin sports cars such as the use of carbon fiber in the body panels.
The Lagonda will be hand-built at Aston Martin’s modern manufacturing facilities in Gaydon, Warwickshire in a dedicated building previously given over to the creation of the One-77 hypercar.
Aston Martin Design Director Marek Reichman said: “The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.”
The Lagonda will be available in strictly limited quantities by invitation to select customers exclusively in the Middle East.