Toyota exhibited a booth dedicated exclusively to the “Camatte”, a customizable, sporty, family-oriented concept car, at the International Tokyo Toy Show. The Camatte concept conveys the appeal of cars to current and future drivers alike by enabling parents and children to share the joy of driving and customizing.
Toyota’s booth, called the Camatte Lab, is divided into two zones: a Tech Lab that lets visitors get an up-close look at the inner workings of the car, and a hands-on Design Lab that allows visitors to easily customize a Camatte.
The name Camatte is based on the Japanese word for caring and is meant to signify “caring for others” and “caring for cars”. Though as much as we would like one, sadly the Camatte will not be destined for production.
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