A new business division, of Jaguar and Land Rover has been created to focus on meeting the increasing expectations it’s most discerning and enthusiastic customers. Under the lead of John Edwards, Jaguar Land Rover Special Operations will offer a range of products and services across four key areas – Special Vehicle Operations, Vehicle Personalization, Heritage, and Branded Goods
Jaguar Land Rover‘s Chief Executive, Dr Ralf Speth, commented, “The creation of Jaguar Land Rover’s Special Operations demonstrates our continued commitment to placing customers at the heart of everything we do.”
The Special Operations team of expert designers and engineers will be led by Paul Newsome, Director of Special Vehicle Operations, recently recruited from Williams Advanced Engineering. Working on present and future vehicle portfolios, the team will create halo vehicles ranging from high luxury to extreme performance.
To support the delivery of these products, Jaguar Land Rover will be investing in a new dedicated Technical Center, located in the West Midlands area of the UK, close to the current headquarters.
A team of 150 Jaguar Land Rover specialists will be based at the new Technical Center. Its unique facilities will feature a customer commissioning suite for bespoke services and premium vehicle personalization, Formula 1-inspired flexible workshops and a fully automated paint facility.
In addition, a new heritage workshop will be created at Browns Lane in Coventry, the spiritual home of Jaguar. This will be the production site for the six recently announced lightweight E-Type re-creations and will also allow the newly formed heritage team to expand its servicing and restoration services. The newly expanded heritage business will be open from August 1, 2014.
“As a business, we are completely focused on enhancing and personalizing the relationship our most discerning and enthusiastic customers have with our brands,” Edwards said. “By creating Special Operations we can harness the very best talent and expertise Jaguar Land Rover has – to deliver exceptional products and services our customers will love for life.”