The 1967 inaugural edition of the Concours d’Elegance was called the “El Palo Alto Concours” and it attracted only a handful of cars — and lost money! There was serious discussion of abandoning the event. However cooler heads advised patience, and with help from a set of dedicated community leaders, future events were launched.
In 1996 changes were made and the Concours was taken to the next level. One of the key goals was to boost attendance by establishing an annual “Featured Marque.” The cars would be glamorous exotics, with the first company chosen Lamborghini.
In that first year the largest grouping of Lamborghinis ever assembled gathered on the Concours field. The following year the featured marque was Ferrari – which was an even bigger hit! And, in the third year it was Porsche.
From there, the reputation of the Palo Alto Concours d’Elegance grew. Each year, additional special exhibits and events were added: The “Gallery of the Greats” and a pre-event tour called The Drive. From there the Concours has grown to be one of the most prestigious Concours d’Elegance events in the Bay Area.
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