Jaguar recently launched its new F-type to the world. This week it has unveiled a 13-minute film “Desire” starring Golden Globe & Emmy Award winning actor, Damian Lewis, who plays the films lead alongside Shannyn Sossamon and Jordi Molla.
Desire was produced in collaboration with Ridley Scott Associates. Adam Smith, the film’s director, described the project as “a real adventure; a story of betrayal, retribution, passion and greed.” “Working with Damian, Shannyn and Jordi has genuinely been a privilege. To see actors of that calibre at work and to watch them contribute massively to the development of their own characters really brought them to life, which has all together made this an incredible film to be a part of.”
Filmed in Chile’s breathtaking Atacama Desert, Desire follows Damian Lewis as a delivery driver for high-end cars who runs into trouble when shuttling the new F-type. Caspar Delaney, the RSA Producer of Desire, described the shoot location, Chile’s Atacama desert, as being perfect for the film as it is: “one of the most spectacular landscapes and locations in the world”.
Ian Armstrong, Global Marketing Communications Director, Jaguar, said: “Jaguar is synonymous with some iconic moments in cinematic history, and we’re excited about reigniting this powerful combination through a British-led, world class artistic project. We believe, alongside Ridley Scott Associates, that we have a visionary and outstanding quality filmic product, which is a great platform for our most important product launch in 50 years – the F-TYPE Jaguar”
The film was first shown first at the Sundance London film and music festival, and made its debut on Youtube this week.
We have included a series of “behind the scenes” features where Damian, Shannyn and Jordi are in action that give great insight into the production process, driving stunts and words from Desire’s very own leading man.
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